A few months ago, Twitter rolled out Promoted Tweets, a fresh service that lots of are calling its first viable business structure. An advertising platform of sorts, it not only allows the micro-blogging to intend to generate its revenue but offers benefits to marketers too. If your business carries a presence on Twitter, be assured that Promoted Tweets enable you to bolster your marketing efforts.  The following are some examples.

Promote Your Stuff

At present, most brands are using Tweets to showcase their products and services. A perfect instance of this is the way Google used the plan to increase Google Instant, a search enhancement that delivers results because the user types them in. Small businesses can leverage this tool in much the same way. When it comes to Promoted Tweets, however, the secret is ensuring your posts have what Twitter calls “resonance” a phrase that could easily translate to … Read the rest >>>