A promotional strategy should be a part of your marketing plan. As you develop your promotional strategy, keep in mind that it should reflect the needs and wants of your customers (and potential customers).

Promotion should be a part of your marketing plan.

Promotion is a part of every marketing plan.

If you don’t know what to promote, then you won’t be able to spend money on it.

Promotion is not the same as advertising. Promotion consists of activities that raise awareness of your product or service in order to increase sales and build brand loyalty from consumers who are already familiar with your business. Promotion can take many forms: public relations, social media campaigns (like Facebook ads), trade show booths at conferences where attendees gather information about various companies’ products/services prior to making a purchase decision, etcetera.

Know your audience and market.

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