Creating a logo is not just a graphic design. A logo is an element describing the deeper idea of your business, the goal, the nature and the character of the company or brand. It is the most important graphic part of your company and you will always have it in sight. Creating a logo therefore requires a precise process of transforming an idea into an image that is practical for everyday use and for your clients and potential customers to remember.
Most companies think they need a huge budget. But in fact, the price of your logo does not determine your success. If your company doesn’t have the resources to employ a fantastic design company you might have a look atsmall business loans companies! Or try our tips that will help you create a functional, memorable logo at a low cost.
1. Choose your type of logo
The first step is to decide on the type of logo you want. All options can be divided into four categories.
- Wordmarks – These logos consist of the whole word or an abbreviation of the company name. Coca-Cola and CNN are good examples.
- Letterform – Unlike text tags, some companies choose to shorten their name to the first letter and use it to create an aesthetically pleasing logo.
- Pictorial – Any logo that uses an image is categorized as an image. The image is usually related to the name or purpose of the business, so it can convey the management of the business. Consider how easy it is, for example, to remember the logo for Twitter or Target.
- Abstract. If a company uses an image or shape that is not directly related to their goals, it is an abstract logo.
2. Rely on your target audience
When creating a company logo that targets your audience, you need to consider the personality of your brand.
- Young – Bold and exciting suggestions appeal to younger customers
- Sentimental – Curves, soft colours and cute pictures bring a soothing atmosphere that is ideal for sentimental societies.
- Influential – Brands that aim to be an authority in their field must communicate with a sense of leadership.
- Luxurious – Elegance is a key element for luxury brands. Rich colours and simple design can do the thing.
- Seductive – Passionate colours, such as red and pink, are ideal for this type of company.
3. Consider your competition
Your competitors will operate in the same market and may end up producing similar brands. To avoid this problem, research your competitors. You can use the following methods:
- Google Search Console
- Google trends
- Your customers – Consumer Inquiry provides primary data about your industry. Try to submit a participant survey and use social media orus-reviews.com to get answers.
4. Choose the right colour
Colours have incredible emotional connections. Take a look at the following and decide which colour scheme suits your brand the best. And remember, you don’t have to stick to just one.
- Red – excitement, passion, anger
- Orange – refreshing, playful
- Green – ecological, natural, prosperity
- Yellow – friendliness, availability
- Purple – elegant, luxurious
- Blue – trustworthy, safe, mature
- Pink – flirtatious, girly, fun
- Brown – sturdy, male, outdoors
- Black – elegant, modern
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Logos are an integral part of your brand and marketing efforts, but creating a logo is easier than you think. You don’t have to pay thousands to achieve an elegant and professional design. You can create a logo that communicates your goals and strongly represents your brand, on your own!
