How Can Your Small Business Grow in a Down Economy?

Here are three things that that can be done at this time starting today:

1. Sell more to your existing customers. It’s the fastest way to enhance your sales! They already know your identity, where you stand along with the quality of one’s goods and services. So, schedule an hour to produce 2-minute F.O.R.D. follow-up calls to your top 20 customers. Ask about their: Family? Organization? (company, church, school, etc) Recreation? (vacation plans, sports, etc.) and Dreams? Then ask: What can we all do that may help you? Listen to what your Customers are suggesting! Take notes, they’re going to inform you want you must improve. Finally ask them for a referral, recommendation, or testimonial. Statistics demonstrate that 40-50% of the people they refer is going to take action and phone you. Half (or 20-25% of referrals) will purchase from you. Also start spending 25-33% of one’s Advertising budget on … Read the rest >>>

How Can a Small Business Successfully Use Promoted Tweets on Twitter to Their Advantage?

A few months ago, Twitter rolled out Promoted Tweets, a fresh service that lots of are calling its first viable business structure. An advertising platform of sorts, it not only allows the micro-blogging to intend to generate its revenue but offers benefits to marketers too. If your business carries a presence on Twitter, be assured that Promoted Tweets enable you to bolster your marketing efforts.  The following are some examples.

Promote Your Stuff

At present, most brands are using Tweets to showcase their products and services. A perfect instance of this is the way Google used the plan to increase Google Instant, a search enhancement that delivers results because the user types them in. Small businesses can leverage this tool in much the same way. When it comes to Promoted Tweets, however, the secret is ensuring your posts have what Twitter calls “resonance” a phrase that could easily translate to … Read the rest >>>