January, 2019 | euroB

All Posts in "Month: January 2019"

YouTube Plans to Collaborate With TV

Instead of competing with broadcasters, YouTube now wants to work with them, especially considering the fact that its viewership over TV has more than doubled over the last year.

There was a noticeably different feel to YouTube’s Brandcast, as anyone who was in attendance will attest to. Google told advertisers that they would need to assign around 24 percent of their television budgets to YouTube if they want to reach audiences between the ages of 16-34 years during last year’s event. However, one year later, Google is saying that online video and television work well together, as they shift to a more collaborative approach.

Advertising to Millennials

According to YouTube, TV is its fastest growing screen in the UK even though 73 percent of viewing occurs on mobile. Although this is coming from a low base, YouTube is gaining a growing role in the living room experience, as smart TV … Read the rest >>>

by Hollie Chan — January 10, 2019 in Online Blogging

2019 SEO Predictions From the Experts

There’s no time like the present for taking a look to the future and preparing ourselves for what we see coming. 2019 promises to bring some dramatic changes to the way the SEO game is played. Huge technological innovations, including artificial intelligence, blockchain, and augmented reality, stand poised to revolutionise the way people search for information online. In the article below, we’ve gathered three major predictions from industry experts who are gazing over the horizon of SEO.

1) AI is Going to Revolutionise Keyword Research

Jana Garanko is marketing giant SEMrush’s head of PR. She expects dramatic changes in the near future thanks to the impact artificial intelligence (AI) is going to have on keyword research. Tied directly to this, Garanko expects private demographic data to become an even greater driver of marketers’ ability to improve search rankings.

Garanko predicts that 2019 will be the year businesses in every industry … Read the rest >>>

by Hollie Chan — January 10, 2019 in Online Professional Freelancer